True Detective S4 social campaign revolved around an Out-Of-Home experiential design located both in New York and Los Angeles. The experiential design consisted of a wall of ice that melted over roughly 6 hours, slowly revealing hidden items and copy. lines that promoted the release of the new season. Leading up to the experiential, a social campaign promoted the experience. This social campaign included a static representation of ice melting over time, ending with a grand reveal of the experiential locations.